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20th November 2020

The very first priority of a company " a pandemic  "should be the safety and well-being of its workforce. Employees unable to concentrate on work responsibilities when their well-being and that of their family are in peril. Hence, the critical question firms must address at the onset of a pandemic event is whether or not their employees are safe, followed by whether or not they are available to perform critical functions. Companies need to be ready to monitor the situation, provide a secure workplace & ensure a secure living and offer their employees the support that they need.

Once the current situation is sorted we really need to think about how to keep the business moving forward. We must ask ourselves certain questions:


“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen

While writing any content for a website, the writer emphasizes the fact that results are easily searched and available for the readers. But what are ‘keywords’?

Keywords are single words or expressions that speak to the inquiry questions that people may use to surf the internet. Site proprietors or advertisers select some particular words and use them to manage content creation and streamline their sites as a major aspect of their SEO strategy. The words that you enter into the search engine to discover a particular content are keywords. Bloggers, websites, and almost all entities on the internet instigate keywords on their pages to make them searchable and provide them a strong visibility on the internet. For eg. If you search for ‘best digital marketing agency in Gurgaon’, you will get results in terms of websites that have used keywords efficiently on their website.

Aligning content with potential keywords is the strategy to obtain optimized results.

The importance of keywords in SEO

“The intent of using keywords is to get a visitor to your website by making it Internet visibile.”

If your prospective customers search on Google, Bing, and Yahoo to find your products or services, then you need an SEO strategy.  More and more people are using multiple channels to research products and services and search engines are often part of the mix.

The importance of keywords is that it conveys to the web surfers what a website page is about. It can improve the odds that an internet searcher will discover a site page significant